Real sites. Real leads.
Every project in this portfolio is live and indexed by Google — from lead-generating funnel sites to an open-source product site. These aren't mockups.
Built & Deployed
Eight live domains, all built from scratch and maintained end to end. Each one targets a different audience with a different design direction.
Full-Service Contractor Website with Lead Scoring
iSpec LLC needed more than a brochure site — they needed a lead generation system. The site has 20+ pages including a full project portfolio with before/during/after photo documentation, FAQ, warranty policy, pricing transparency page, and a 3-step contact form with HOT/MID/COLD lead scoring.
The PHP contact handler scores each submission across 6 signals and routes leads automatically — HOT leads get a calendar booking prompt, MID leads get a phone call, COLD leads enter an email drip sequence. Emergency inquiries route separately.
Clean Professional — white background, teal accent, Playfair Display + DM Sans. Built to convert residential and commercial clients.
Top-of-Funnel SEO Lead Capture
A 5-page funnel site targeting people actively researching construction costs in Columbus — before they've chosen a contractor. Each page covers a specific project type (kitchen remodel, bathroom, new construction, distressed property) with real local cost ranges, cost factor tables, and a micro lead capture form.
The 4-field form (name, phone, email, project type) keeps friction low. The PHP handler tags all leads as source: columbusconstructioncost.com so they're tracked separately in the inbox.
Industrial/utilitarian — dark header, Oswald + Source Sans 3, grid texture. Signals "contractor who knows their numbers."
Trade-Specific Funnel with a Live Cost Estimator
A CodeIgniter 4 application for homeowners pricing a roof replacement. The centerpiece is an interactive cost estimator that turns roof size, pitch, and material selections into a real local price range — and a scored lead. Around it: cost guides, a construction glossary shared across the funnel network, and articles published automatically from a central content manager.
Every lead arrives source-tagged as columbusroofcost.com, so roofing inquiries are tracked separately from the other funnels in the same inbox.
Trade-bold — dedicated Columbus Roof Cost brand kit, confident color, big cost numbers up front. Reads like a contractor who prices in the open.
Bath-Focused Cost Content and Estimating
A CodeIgniter 4 funnel aimed at homeowners researching bathroom remodel costs. Bath-specific landing and content pages carry real local price ranges, a remodel estimator produces a project-shaped number instead of a generic quote form, and the shared glossary network answers the vocabulary questions searchers actually type.
Clean and calm — dedicated Columbus Bath Cost brand kit with a transparent-navbar landing. Feels closer to a design studio than a contractor flyer.
Multi-Step Estimator as the Lead Magnet
A CodeIgniter 4 funnel where the estimator is the front door: a multi-step tool that walks homeowners through kitchen layout profiles (L-shape, galley, U-shape, peninsula) and countertop choices, then returns a locally-calibrated cost range. People who complete a six-question estimate are far warmer leads than people who fill a name-and-phone form.
Warm editorial — dedicated Columbus Kitchen Cost brand kit. Kitchen photography leads; the estimator sits one click from every page.
Informational Estimator-Guide Funnel
A CodeIgniter 4 funnel for homeowners scoping whole-home and structural remodels — the projects too big for a single-trade calculator. Guide-style content walks through how estimates are actually built, with real local cost factors, a construction glossary shared across the funnel network, and auto-published articles.
Lead capture runs through the same HOT/MID/COLD scoring engine as the rest of the network, stored in the database and source-tagged as columbusremodelcost.com.
Editorial and informational — photo hero bands, guide-first navigation. Reads like a cost reference, not a sales page.
Certification-Focused Construction Site
A CodeIgniter 4 site built around MBE certification — aimed at agencies, GCs, and developers who need certified minority-owned subcontractors on public and private projects. Resource guides explain certification, compliance, and bidding; a blog and shared glossary keep the content network growing.
Leads route through the network's scoring and source-tagging system, so certification inquiries are tracked separately from residential work.
Institutional and credible — certification credentials up front, guide grid navigation. Built to pass a procurement officer's sniff test.
Product Site for an Open-Source Desktop App
The home of GrapeStrap, an open-source visual editor for Bootstrap 5 sites built in-house (see the Software page). The site presents the app, links every platform download from the public GitHub releases, and gives the project a permanent home outside the repo.
A different job than a lead funnel: no capture form, no scoring — just a fast, focused product page that gets a visitor from landing to download in one screen.
Developer-facing product page — dark, app-forward, screenshots first. Built to convert a visitor into a user, not a lead.
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